The most frequent question we receive is; “Why do you use WordPress?” In this article, we will be breaking down all of the reasons why WordPress is our platform of choice when it comes to building the best website we can for your business. We hope after reading this, that you will have a clear view of all the benefits that go hand in hand with WordPress.

WordPress at a glance

What is WordPress? In the simplest terms, WordPress is a CMS, or content management system. A CMS allows you to edit your website without having to write a single line of code. This comes in handy for those who aren’t familiar with programming or code writing.

There are numerous CMS programs out there (like Wix, Drupple, Squarespace, etc.). Keep in mind that there is absolutely nothing wrong with using any of those programs versus WordPress, but there are reasons why we believe our chosen CMS is the most powerful and overall crème de la crème of the CMS world.

It’s free to use
Has a large online community
Is easy to learn
Allows you to have full control of your website
It uses an easy to learn modular structure allowing you to build any type of website
Supports all media types
SEO (search engine optimization) always comes first
We just think it’s neat

Everyone likes a freebie

One of the biggest draws to WordPress is that it is free software. This means that it doesn’t cost you a dime to download, install, modify, and manage your needs. This means you will be saving a great deal of money on development costs.

Not only is it free to use, but there are a plethora of free tutorials, guides, videos, plugins, etc. that are available with a simple google search. With a countless number of free documentation at your fingertips, your questions will always be answered.

While the software is free, this doesn’t mean that everything that goes into building your site will be free. You will still have to factor in the costs of hosting, domain name, and possibly a Web Designer if you aren’t tech-savvy.

You get to be in control

When researching website building software, Google will provide you with numerous results. WordPress will appear in your search along with Wix, Squarespace, Weebly, etc. We encourage you to choose whichever software strikes your fancy, but if you were to choose one of the non-open source ones, you’re going to run into limitations that you wouldn’t experience with WordPress.

Such as:

Having to settle with whatever hosting is provided.
You won’t have full ownership of your site and content. It’s basically like paying rent for your website with these companies. Once you stop making payments, you’re content/pages/etc are either held by the company or are just completely lost. It makes porting to another hosting service extremely difficult.
If you are selling a product, the eCommerce is typically built-in. So, you are forced to use it as is.
They may have a unique coding system, which means that even if you are comfortable with code, you may have to pay more out of pocket to hire a professional to do your coding for you.

WordPress doesn’t have any of these limitations.

Modular system and Media support

We like to compare WordPress’ adaptability to LEGOs. You start with a blank slate and can build anything imaginable. Yep. There’s a good chance that if you can think of it, you or your Designer can make it a reality.

With numerous themes and plugins, you will almost always be able to find and implement any desired feature.

Media types go hand in hand with adaptability. We have very rarely ever had a file that WordPress did not support. This is not to say that you should ever use any type of copyrighted file, but you probably already knew that.

(Click here for a list of WP supported media files)

SEO

One of the things WordPress is most known for is their Search Engine Optimization.

Every major search engine has primary search results. These results are ranked based on what the search engine deems the most relevant to users. If your SEO is low, you run the risk of being buried under pages of higher-scored websites/articles/blogs

WordPress knows the importance of a good SEO score, so they put it first by generating title tags and meta descriptions on your posts. They also offer plugins that have more advanced tools to provide you with means to achieve the SEO score your posts/pages deserve.

We just think it’s neat

WordPress has the largest online community of any other CMS. Developers from around the world have banded together to create a beautiful and easy to use open-source software. Users aren’t limited by experience, knowledge, or cost. We are constantly blown away by how vast the ocean of WordPress resources is.

The community itself can attest to WordPress’ strong International following, it is simply the best in our opinion, but you don’t have to take our word for it. Give it a try for yourself!

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