How we use personal data
ArchTronics uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to:
- Provide our products, which include updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
- Improve and develop our products.
- Personalize our products and make recommendations.
- Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.
We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.
In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two ArchTronics products) or obtain from third parties to give you a more seamless, consistent, and personalized experience, to make informed business decisions, and for other legitimate purposes.
Reasons we share personal data
We only share your data with your consent or to complete any transaction or provide any product you have requested or authorized. We also share data with ArchTronics-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of ArchTronics and its customers.
Cookies and similar technologies
Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes.
You have a variety of tools to control the data collected by cookies and similar technologies. For example, you can use the controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.
ArchTronics account
With an ArchTronics account, you can sign in to ArchTronics products, as well as those of select ArchTronics partners. Personal data associated with your ArchTronics account includes credentials, name and contact data, payment data, device and usage data, your contacts, information about your activities, and your interests and favorites. Signing in to your ArchTronics account enables personalization and consistent experiences across products and devices. It permits you to use cloud data storage, allows you to make payments using payment instruments stored in your ArchTronics account, and enables other features.